Artificial intelligence is already part of our everyday lives. We use machine learning algorithms consciously or they are part of something we use. These algorithms surround us everywhere. When writing messages, when shopping online, when watching Netflix. We gladly accept the comfort they bring and the relief they make in our lives. Artificial intelligence is being used in more and more areas, automating work processes and even replacing certain professions altogether. As designers, we wonder if and when AI will grow beyond facilitating our work and be able to completely replace the profession of design. Can a machine be creative?
Based on our plan to replace the designer, our final concept has evolved: a poster generator that generates individual and unique posters based on a personality test that replaces the briefing process. Among other things, we explored the question of whether an AI can completely take over the design work and thus replace the expensive designer. This resulted in the name for our project and the AI designer: Discount Designer.