The students of the communication design program have been organizing a regular lecture series called "EINSICHTEN" since 2007. EINSICHTEN offers lectures, colloquia or workshops. We were also able to invite well-known people from the field of design for lectures.
After ten years, the organizing group needed a new branding. The old design of EINSICHTEN was based on the design of the HTW. This made it disappear among all the event posters. So we wanted to give our organization a new and fresh look.